Using the right words in advertising campaigns is the key to reaching the target audience. Keyword research is quite hard and time-consuming, but when you find the right ones, you are halfway to success. The best tools to find good keywords include Google Keyword Planner, Ahrefs, and Moz Keyword Explorer. In this article, you will learn important features of a good keyword, benefits of using campaign keywords, and tips for effective keyword planning. Plus, we introduce and guide you through the steps of using Google Keyword Planner, one of the best tools in this field.
What Makes a Good Keyword?
The more traffic your website and social media have, the more your potential customers. Keywords are how the web surfers find you and, hopefully, become loyal customers to your business. A good keyword should have at least three of the following 6 features.
It should be relevant to your topic, product, and business. Off-topic keywords will lower your rank and lead to losing the market.
It is preferable to use low-competition keywords. They are more likely to drive organic traffic to your website and increase your sales.
It must have reasonable search volume. Do not use the keywords that no one searches.
It should match the purpose of your users or subscribers. Study your customers and research the keywords accordingly. It’s important to know the intent of your visitors; for instance, whether they are searching to get information about a topic, trying to purchase something specific, or just want to compare two items.
It’s better to be specific and long-tail. Keyword phrases cover more search queries and reach broader audiences than single, short keywords. For example, “the best diet for men over 40” performs better than “diet for men”.
It should flow with the trends and seasonal occasions. Keywords that are trending or have peak seasons can be very effective at certain times of the year. As an example, “family gift card” drives more visitors to your website during November and December than in any other time of the year.
Benefits of Using Campaign Keywords
The main benefits of using a proper campaign keyword are as follows:
You will be at the right place and the right time.
If you use the right keywords, your ads, websites, and social media accounts will be in front of potential customers when they are browsing the internet. Moreover, the keywords will increase your brand awareness in the long run.
They will drive huge traffic to your website and improve your online presence.
Correct keywords ensure that ads are shown to users who are searching for related products or services, leading to more organic traffic.
You save your advertising budget for other purposes.
With the right keywords, you don't have to spend a huge amount of money on advertising, as they automatically drive organic traffic to your business.
They give you insight about your campaign’s performance.
Analyzing the performance of keywords is the easiest way to get insights into customer behavior and preferences. With such data, you can make wise decisions about your future marketing strategies. Also, by understanding the keywords your competitors are using, you can find the gaps in your marketplace and marketing strategies.
5 Types of Campaign Keywords
Marketers and content makers have divided campaign keywords into 5 main categories.
Short-tail keywords: These are usually one or two words long. Although they have a high search volume, they are highly competitive, so it’s quite hard to get high ranks using them. Examples of short-tail keywords are "novel," "shoes," and “wooden table.”
Long-tail keywords: They are longer and more specific phrases. They have lower search volume, but they are more targeted and it’s more likely that potential customers find you through them. Example: “short pink dress size 6" and “affordable laptop for beginner programmers”.
Branded keywords: If your brand is already famous, you can use it in your campaigns to make your ads distinguished. For instance, “Adidas new sports shoes" and “Apple new iPhone silver color.”
Product-specific keywords: They are mainly used when a specific product or service is offered. Example: “vegetarian food for adults" or “car insurance for BMW beginner drivers.”
Location-specific Keywords: if you are running a local business, use your location in your campaign keywords. Example: “marketing agency in Vancouver," “best pastry in West London.”
How to Use Google Keyword Planner
Using Google Keyword Planner is easy and straightforward. Follow these steps to make the most of this free keyword research tool.
Create a Google account and sign to in the Google Ads.
After logging in, click “Tools and Settings” at the top right corner of the Google Ads dashboard.
Click on the “Planning” icon and select “Keyword Planner.”
In the opened window, choose a tool that serves you better. If you are looking for a new keyword, tap on “Discover new keywords”, and if you want to get data about a specific keyword, click on “Get search volume and forecasts.”
You can learn about a keyword’s search volume data, competition level, average monthly searches, and past performances under the “Keyword Plan” button.
Once you have selected the keywords that match your campaign goals, it’s time to save and export them by clicking the “Download Keyword Ideas” button.
Now you can use the keywords to design and execute your ads and marketing campaigns. To reduce the costs of your campaigns, focus on high-volume keywords and refine them regularly.
The Last Words
Using proper keywords helps you reach your marketing goals and target audience faster than your rivals. One of the best tools to find and analyze keywords is Google Keyword Planner. With this tool, you can optimize your marketing campaigns to achieve greater results in a shorter time. If you have further questions about how to use keyword research tools, contact us.
1st Class Digital Solution has extended experience in finding the best campaign keywords and using them for businesses of all sizes.
Comments